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Customer Satisfaction Surveys

Pacific Research Group is committed to helping its clients improve their ability to monitor individual customer's satisfaction and to retain existing customers through telephone follow-ups.

Pacific Research Group’s telephone follow-up program was formed in 1990 to assist businesses professionalize their customer satisfaction management programs. PRG has developed methods and procedures for telephone follow-up and customer satisfaction database management now widely utilized by businesses and franchises nationwide.

The business mission of Pacific Research Group is to help managers evaluate and improve customer satisfaction through computerized information management based on personal telephone interviews. Data collected through calling programs are analyzed and used to:

  • Resolve individual customer problems
  • Increase closing ratios on prospective customers
  • Identify the sources of recurring customer satisfaction issues evaluate the customer satisfaction performance of individual personnel
  • Provide comparisons of customer satisfaction performance between competitive corporate divisions, regions, and other organizational stratagies.




   |  Pacific Research Group   |  120 Tustin Ave. Suite C, Newport Beach, CA 92663    |    800 755-8055   |  Contact Us  |


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